Tag Archives: business owners

What Did You Read This Month?

Today is February 23, 2012.  We have 6 days left.  What did you read this month?  Please don’t tell me you didn’t read anything.  Not acceptable.  There is so much knowledge to be gained.  So many wonderful books available;  subjects for every imaginable interest.  So, what did you read this month?  What are you going to read before midnight next Wednesday?

I’m reading, and will finish Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.   This is a great book for the aspiring and seasoned entrepreneur.  Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers.

Jump start your game and create a blue ocean for your business!

Get a copy of Blue Ocean Strategy today!!