Online Holiday Shopping 2011

Are you familiar with these terms – Black Friday (the Friday after Thanksgiving), Cyber Monday (the Monday after Thanksgiving), Super Saturday (the Saturday in the last full weekend before Christmas)?  I’m just asking.  As a business owner, these terms are very important to me.  Especially Cyber Monday and Super Saturday.  Actually, everyday is important to me as a business owner because I’m always marketing.

According to comScore, U.S. consumers spent $6.3 billion during the week ending Dec. 18, and to date, consumers have spent approximately $32 billion online for holiday gifts.  Let me say it again, consumers have spent $32 billion online for holiday gifts.  I had a discussion with my students about affiliate marketing, and described it as an additional stream of income.  They were amazed when I started throwing out earning potential values.  For example, if you were doing online marketing during this holiday season and could have captured 1% of consumer spending, you would have made $320 million;  captured .01% of consumer spending – $3.2 million.  Some businesses spend the entire year gearing up for this holiday season.  Got any ideas for next year?  Wake up!!

It’s not too late to cash in on the online spending, since it’s predicted that consumers will spend $6 billion more through the end of December.


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