Category Archives: Statistics

Statistical Historical Information

Online Holiday Shopping 2011

Are you familiar with these terms – Black Friday (the Friday after Thanksgiving), Cyber Monday (the Monday after Thanksgiving), Super Saturday (the Saturday in the last full weekend before Christmas)?  I’m just asking.  As a business owner, these terms are very important to me.  Especially Cyber Monday and Super Saturday.  Actually, everyday is important to me as a business owner because I’m always marketing.

According to comScore, U.S. consumers spent $6.3 billion during the week ending Dec. 18, and to date, consumers have spent approximately $32 billion online for holiday gifts.  Let me say it again, consumers have spent $32 billion online for holiday gifts.  I had a discussion with my students about affiliate marketing, and described it as an additional stream of income.  They were amazed when I started throwing out earning potential values.  For example, if you were doing online marketing during this holiday season and could have captured 1% of consumer spending, you would have made $320 million;  captured .01% of consumer spending – $3.2 million.  Some businesses spend the entire year gearing up for this holiday season.  Got any ideas for next year?  Wake up!!

It’s not too late to cash in on the online spending, since it’s predicted that consumers will spend $6 billion more through the end of December.


Green Monday

Click on the banners and text on the left and right of the screen to do your holiday shopping.

According to comScore, online sales are up 15% compared to revenue reports from 2010.  $24.6 billion spent online so far.  FedX anticipates moving 17 million packages today.

I’ve heard of Black Friday and Cyber Monday, but Green Monday was a new term for me.  Mark your calendar, because the second Monday in December will always be Green Monday going forward, and one of the top spending days of the season.

 Green Monday marks the beginning of the heaviest week of shopping for online retailers.  Consumers need to complete their purchases by Friday, December 16 to ensure delivery by Christmas.

FedEx and other shipping companies will have to perform a Christmas miracle to get all of their packages delivered on time.  That effort will take nearly 290,000 people, 90,000 trucks and 680,000 flights to safely deliver more than 260 million shipments to gift recipients before Christmas day.

Happy Holidays!!!